The American Welding Society

EXPANDING WELDING ONLINE EDUCATION

This was our second time redesigning the American Welding Society Learning site. Over the past seven years Softshell Design has been working with AWS to increase the online exposure of their education offerings through omni-channel marketing. By integrating a blog, newsletter, glossary and podcast resources, the education department quickly gained a wide audience of users.

AWS Learning is your one-stop resource for welding education. Our comprehensive catalog of educational materials are specifically designed to help you achieve your welding career goals.

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American Welding Society Learning Desktop

The combination of software integration, fresh blog & educational content, and social media feeds quickly made AWS Learning a valuable resource for all welding students online.

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Criden & Love

BRANDING REFRESH

Criden & Love came to Softshell Design needing a redesign for their existing website. Our custom-tailored design helped to elevate Criden & Love’s web presence with a professional brand specific to their Miami firm. Their renewed look & feel accurately portrays the expert level of litigation and dedication provided by the firm. We collaborated with Iconova Design for the design & development of this project.

Criden & Love, P.A. is a leading national law firm that focuses on antitrust, consumer fraud, securities, class actions and complex commercial litigation. For over 25 years, they have successfully pursued litigation to compensate our clients.

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Exceptional & accessible design coupled with ease of maintenance.

design solutions

ADA Compliance

Content is accessible to the blind, deaf, and those who must navigate by voice or with screen readers.

Following WCAG 2.0 guidelines set forth by the World Wide Web Consortium (W3C), Softshell worked to make Criden & Love’s site compliant under The Americans with Disabilities Act (ADA).

buttons / links are highlighted on focus
text alternatives for all non-text content
functionality is keyboard accessible
elements are distinguishable
and more

production solutions

website maintenance

Maintaining professionals for Criden and Love

Admin maintenance allows Criden & Love to easily update their site independently.

Ability to edit & add case profiles, people and practice areas.

move cases from current to results
add and remove cases from practice areas
update professionals
repository of contact form submissions

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The Language House

NEW DESIGN AFTER 7 YEARS!

We were so ready to make this happen for The Language House. Softshell Design created a sleek custom design for them updating their brand which enabled TLH to challenge competitors, regain its contemporary feel, and expand its audience to younger users on mobile. We collaborated with Iconova Design for the design & development of this project.

The Language House is an internationally recognized, American owned, 4-week, fully accredited and externally monitored teacher training course that will give you the skills and qualifications needed to make it as an English teacher.

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Softshell Design Website Software Implementation — software

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The responsive design enhancements increased conversions & improved the mobile experience

design & production solutions

ease of navigation

Tiered menus, animations & iconography help users find what they need – fast.

Icons improve readability, bridge language gaps, add graphic interest & look pretty cool too. Animated banners highlight important information.

multiple level navigation structure
animated call-to-action banners
reorganization of content
iconography

marketing solutions

campaign strategies

Marketing Graduates for The Language House

A network of graduates that have gone through the same thing, what could be better for people new to Prague & TLH?

Helping to develop marketing strategies so that your product sells.

market past graduate community
share graduate stories as student resource
open communication between past graduates
& current students

software solutions

boost functionality

YouTube

All videos are served by YouTube which enables increased exposure for a growing video library and lighter server loads

Gravity Forms

Application entries stored in a trusted & protected environment along with GDPR compliance & encrypted forms made working with Gravity Forms a no-brainer

MailChimp

MailChimp allows TLH to correspond with users by creating email sales and promotion campaigns which help to inform prospective students

social media solutions

custom instagram feed

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Mesaphotonics

NEW WEBSITE & REBRAND

After designing and developing their first website more than nine years ago, Mesaphotonics came to us asking for a rebrand that would update their image and work to market the endeavors that have evolved with the company. The new site’s colors and bold elements better represent this growing organization’s bright future. The responsive design enables it to be accessible on mobile and now with the ability to accept support tickets online, their customer service logistics are much improved. Softshell Design partnered with TrafficDeveloper and collaborated with Iconova Design for the design & development of this project.

Additional exhibition and printed brochure materials were created for Mesaphotonics in order to create a consistent message and brand style across different media and marketing channels.

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Mesaphotonics’ new site features their scientific test & measurement products and educates the public on their research & development projects

design & production solutions

brand revitalization

Mesaphotonics Ultra Fast Last Pulse Products

A fresh brand coupled with a revised website has enabled Mesaphotonics to approach their marketing in a new light and rebrand their image to successfully represent scientific innovation.

The new design highlights Mesaphotonic’s products and technology in a bright new format which suits the high intensity of its involvement with and impact on today’s ever-changing world.

graphic elements mimic scientific & mathematical properties
restructure navigation to market multiple arms of the company
creation of svg graphic elements for reuse in print
updated color palette

About Mesaphotonics - Scientific Test & Measurement

marketing solutions

consistent branding

Softshell Design worked with Mesaphotonics to develop a new marketing approach which would help to sell their products as well as educate the user on the research & development arm of the business.

We also created supporting marketing materials consistent with the new brand style for both online and offline opportunities.

products & technology vs. research & development
highlight governmental grants & contracts
new product brochures
creation of exhibition backdrop, podium cover & tablecloth
online specifications for greater availability and exposure

Mesaphotonics Product Brochure & Booth Backdrop

software solutions

boost efficiency

Customer Product Support

Softshell Design helped to implement a new ticketing system on Mesaphotonics’ site which enables them to handle all product inquiries online. They now have an organized system that lets them quickly answer, set the priority and reassign customer tickets allowing them to quickly provide support in addition to easing the logistics of customer requests.

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South Florida SPCA

NEW BRAND AND WEBSITE

The South Florida SPCA was in desperate need of a complete brand overhaul. Softshell Design worked with them to create a new brand which included a fresh corporate identity and revised website. The SFSPCA can now focus on its mission: Saving Horses & Livestock Every Day. We collaborated with Iconova Design for the design & development of this project.

Read blog about this project

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The New Brand Reflects the Evolving Mission of the SFSPCA to Save Horses and Other Livestock Every Day

design & production solutions

brand update

Softshell updated the SFSPCA brand image to reflect the ‘Helping Hand’ they lend to animals in need of rescue, rehabilitation and love. The bold font face was kept for the ‘SPCA’ in order to retain recognition of the original logo.

The color palette was updated to reflect a more contemporary feel while keeping a foundational green and brown to ground the brand. The accent colors of earthy dark blue, gold and mauve can all be found amongst the animals and ranch. They serve to compliment the brand’s marketing messages and give us flexibility when designing for different aspects of the non-profit organization.

The icons were created in order to help further their mission forward towards other livestock as well as horses. The corporate identity and brand needed to evolve alongside the changing obligations and responsibilities of the South Florida SPCA.

The organic and rounded elements of the website mimic the natural elements and ‘circle of life’ on the farm. Subtle textures create a tactile feel while candid photography gives users a glimpse of life on the ranch.

Horse search, livestock information & heartfelt images make it easy for users to help.

The new website uses advanced filtering functionality allowing adopters to easily match their preferred specifications with their next four-legged family member among the adoptable horses.

Incorporating information about the cow, sheep and goat herds enable the SFSPCA to educate the public about the different species of animals the organization continues to find neglected and abandoned around South Florida’s agricultural areas.

The use of imagery throughout the site engages the audience and serves to spur them into action, which hopefully ends in acquiring membership, adoption or a donation.

horse search with user-end filters
filters for breed, age, sex, height and rescue date
livestock herd information alerts users of expanded mission
animal care education shows the breadth of the SPCA’s vision
animal icons visually illustrate the organization’s rescues
graphic-centric layouts stir emotion and keep users engaged
ranch images help visualize needs and provoke user interaction
rounded elements portray organic nature of industry

South Florida Society for the Prevention of Cruelty to Animals Ways to Give

marketing solutions

community involvement

Marketing Horses for Adoption

Photography taken at the ranch invokes volunteer participation and advertising local partners promotes community engagement.

Softshell helps to develop your marketing strategies so that your organization serves the purpose intended. Portraying the satisfaction and compassion of volunteers encourages user involvement.

Giving local partner organizations exposure shows the dedication and consideration the SFSPCA endows to both its collaborators and prospective donors. This promotes community participation and local connections.

market volunteer jobs
imagery portrays volunteer love
easy list of volunteer orientation dates
step by step how to become a volunteer
highlight community partners
market collaborators for local networking
reciprocal links to accreditations for exposure
internal links to further membership

software solutions

boost functionality

Gravity Forms

Adoption application entries can now be managed and stored in a trusted & protected environment for easy reference. Encrypted forms, excellent support and years in the industry made working with Gravity Forms a simple choice.

The move from paper to digital was long overdue. It will undoubtedly be a major benefit and convenience to the staff at the South Florida Society for the Prevention of Cruelty to Animals.

DonorPerfect

Incorporation of DonorPerfect forms allow users to donate safely and securely directly on DonorPerfect’s servers, eliminating the need for the South Florida SPCA to retain PCI compliant hosting.

DonorPerfect’s integration with Constant Contact also enables the non-profit organization to have a direct link between their donors and their newsletter subscribers.

social media solutions

facebook & instagram graphics

Branded Post and Page Templates

Softshell Design supplied the South Florida SPCA with social media templates and graphic creation options within their new brand book. Consistent messaging and imagery is essential to forming a cohesive brand.

Facebook hero and icon design
Instagram story icons
Instagram post templates
Instagram feed styling
Post messaging and content samples

South Florida SPCA Instagram Feed template

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Santa Fe Hydes

SHOPIFY ECOMMERCE

Stephen Murphy came to us with a quality product and his own distinguished background in fashion design! We jumped at the chance to work with him and create a sleek new brand for his custom line of leather goods. Softshell Design partnered with Trafficdeveloper to create a clean logo, color palette, fonts, imagery and website as part of their branding package. We collaborated with Iconova Design for the design & development of this project.

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London meets Santa Fe in this new leather collection from Stephen Murphy

design & production solutions

simple subtlety

Santa Fe Hydes’ brand reflects the quality of craftsmanship apparent in this new collection of leather goods. The font of the logo was chosen for its contemporary and simplistic feel. The clean lines will withstand the test of time and weather the many seasons of the fashion industry. The dashed line that travels through the letters’ crossbars is an allusion to a thread along the seam of a garment.

The color palette was inspired by the natural elements commonly seen in the art and architecture of Santa Fe, New Mexico. The subtle hues and soft natural textures enable the products to take center stage while providing a high-end earthy feel to the brand.

Subtle tones, natural textures and simple elegance define Santa Fe Hydes’ new brand image.

A sophisticated design with neutral colors and stone finishes help to showcase this beautiful new collection of leather goods and give the site a Santa Fe vibe. The bullseye design is inspired by the retro signage of the London underground metro system. London meets Santa Fe at Santa Fe Hydes.

elegant hues & natural textures
clean design accentuates products
simple shapes mimic the flagship product & brand core
Shopify ecommerce simplifies shopping

marketing solutions

campaign strategies

The founder of Santa Fe Hydes, Stephen Murphy has a long history in London, but recently moved to Santa Fe. He tasked us with the challenge of crafting a brand that would encapsulate his design experience as well as his current lifestyle.

messaging speaks of the custom manufacturing process to exhibit the quality and character of the bag and garments
subtle textures evoke the artisanal quality of the products
neutral tones provide a subtle backdrop for the unique dyes
bullseye imagery works as a functional and graphic element to tie together the foundations of this line and forward the brand feel

software solutions

boost functionality

Shopify Ecommerce

The Shopify platform makes selling online easy so that we can concentrate on branding and creating a unique design for your business. Shopify hosts your site so that PCI compliance rests in their hands. Shopify payments simplifies the configuration of your financials.

Shopify also allows your business to grow over time. With a simple first implementation to establish a brand and product awareness, this website enabled Stephen to showcase his leather goods to the world. As the business expands, Shopify offers many add ons which can also expand the functionality of the site as is needed.

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Persant Construction

PERSANT GOES ONLINE!

Although Persant has been serving its customers and the Miami community since 1974, they only just got online! We were thrilled to be a part of this launch and rebrand for Persant. With a new generation of leadership, we gave Persant a professional and youthful brand which exemplifies their solid foundation and innovative systems. We collaborated with Iconova Design for the design & development of this project.

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A new brand showcases Persant’s innovative spirit and dedication throughout 57 years of serving the Miami community

design & production solutions

ease of navigation

Custom Icons

Icons improve readability, bridge language gaps, add graphic interest & look pretty cool too. These custom icons were created just for Persant.

one-of-a-kind graphic icons
vector illustrations
3D feel adds dimension
enhances accessibility

marketing solutions

campaign strategies

Civil Engineering Projects & Company History

Helping to develop marketing strategies so that your services sell.

local projects market community involvement
sharing industry projects give users confidence
showcasing awards build trust
history exemplifies long standing reputation
business partner logos prove trusted relationships

software solutions

boost functionality

Gravity Forms

Application entries stored in a trusted & protected environment along with GDPR compliance & encrypted forms made working with Gravity Forms a no-brainer. Persant can now gather inquiries and build a subscriber list for future communications and enhancement of their marketing strategy.

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The Little Farm

NEW WEBSITE FOR NEW OWNERS

The Little Farm was working with an outdated website they inherited upon purchasing the farm. Softshell Design worked its magic and rebranded the business with a custom-crafted website design. The new site portrays a contemporary, yet vintage aesthetic. The site markets their agri-education model as well as the various attractions, events and experiences now available.

Softshell Design works with talented partners in the industry to bring their projects to fruition. For The Little Farm, Iconova Design was contracted by Softshell to assist with the design and development of this project.

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A rebrand of The Little Farm uses images, textures, drawings & an expanded navigation to promote hands-on experiences

design & production solutions

brand development

The Little Farm needed a brand update when the new owners took over.

The backbone of the new brand strategy included imagery, graphics and messaging which promotes the farm’s hands-on agri-education model. The use of these assets prompts users to come to the farm to see and touch for themselves.

muted color palette
textures you’ll find on the farm
hand drawn illustrations
imagery with hands
hand written font
interactive learning components
floating “Buy Tickets” button

marketing solutions

campaign strategies

The Little Farm Marketing Branding Elements

The new attractions and annual events are the biggest draws to the new & improved farm.

The Little Farm Marketing Pumpkin Patch Event

We reorganized the menu structure to outline all the various events giving them more exposure and strengthening the SEO with a targeted focus for each page.

Softshell worked with the farm owners to strategize and create pages that would market their annual events all year around in an effort to boost visitor attendance when the time is right.

Softshell helps to develop marketing strategies so that you attain your objectives.

dedicated annual event pages
“On the Farm” menu highlights attractions
an upcoming events section allows the Farm to easily create pages marketing their unique offerings

software solutions

boost functionality

FareHarbor

This online booking solution allows for tickets to be sold online. The system allows The Little Farm to manage their event, attractions and field trip patrons.

Gravity Forms

Contact form entries stored in a trusted & protected environment along with GDPR compliance & encryption made working with Gravity Forms a no-brainer

MailChimp

MailChimp allows TLF to correspond with visitors by creating email updates and promotion campaigns which help to inform prospective families

social media solutions

social graphics & post template

The Little Farm Facebook graphics and Instagram Story Template

Brand consistency across platforms furthers brand recognition and loyalty.

Softshell created social media graphics, icons and templates using the same colors, fonts and elements of the website to reinforce The Little Farm’s mission.

Branded post and story templates enable The Little Farm to easily create posts using an online graphic authoring software. These branded posts build a feed that is professional and entices visitors to come and see the farm for themselves.

Softshell develops online strategies to help your business attain its objectives.

facebook and instagram main graphics & icons
instagram story templates and icons
square post template to make announcements
square post templates to market events & attractions

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TATE’S Comics

NEW DESIGN AFTER 10 YEARS!

We were so excited and honored to be a part of this redesign. Softshell Design crafted a fun, yet professional custom design for TATE’S Comics website refreshing their brand and modernizing the web experience. The new site design features the commissioned artwork created for the comic store over the years – giving visitors a taste of the unique and special culture of this geek mecca megastore.

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Artwork and rebranding help to make the website an extension of TATE’S culture. Informative, Archival and Fun, the site is a resource for fans.

design & production solutions

brand refresh

An essential part to TATE’S refreshed brand is the custom artwork commissioned from local artists through the years.

The culture of TATE’s revolves around the community and its patrons. TATE’s considers its customers in all aspects of the business, whether it be the comics and toys they bring in, galleries they exhibit or events they host.

Artists from South Florida have worked with TATE’S to provide custom illustrations and graphics for t-shirts, patches, posters, marketing materials and more. The local creatives are a huge part of TATE’s culture, which made it a no-brainer to include this art throughout the site.

custom graphics show the uniqueness of TATE’S
support of local artists exhibits TATE’S emphasis on community
commissioned illustrations are used to ease navigation – added bonus!
simple and clean lines keep TATE’S brand rooted in the simplicity reminiscent of comic design and art

TATE'S Branding Refresh Includes Artwork

Using Custom Graphics to Help with Navigation

marketing solutions

making conversions via forms, archives & gift certificates

Illustration of Amanda and Tate of TATE's Comics

Our goal with the TATE’S Comics website is to bring people into the store. The marketing components work to tease and entice the viewer into visiting the brick and mortar location.

Heaps of archives help to show visitors the longstanding reputation of TATE’S. These archives tell the history of the store and its events as well as highlighting the local regulars and celebrities that frequent the store. Awards and Press mentions speak for themselves.

TATE’S Staff work hard to update the site every week to showcase the New & Notable Comics and Staff Picks. This fresh content exhibits the breadth of comics + toys on the shelves.

slideshows of the store show the expansive floor
organization of posts gives exposure to inventory
staff picks highlight unique finds in stock
contact forms enable visitors to easily reach out
notable comics give a peek into the weekly haul
purchase of gift certificates through SquareSpace
galleries of store events & past expansions
press & award archives

Staff Picks Notable Comics and Announcements

TATE'S Offers Gift Certificate for Purchase

software solutions

boost functionality

YouTube

All videos are served by YouTube which enables increased exposure for a growing video library and lighter server loads

SquareSpace

Linking to a SquareSpace shop was the easiest way for TATE’S to sell their gift certificates and give their customers a safe/trusted payment gateway.

Mad Mimi

Mad Mimi allows TATE’S to create weekly newsletters that notify subscribers of sales, promotion, events, comics and new toys in stock.

Avada Forms

The Avada theme offers form functionality out-of-the-box. This enables TATE’S to have a repository of all submissions within the WordPress admin.

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