Going Digital in a World of Social Distancing

JUNE 2020
New Normal Brings New Opportunities

What will the ‘new normal’ look like for small business entrepreneurs? The days of shaking hands and exchanging business cards may be over, but how can we compensate?

We need to leverage the opportunities available to us in order to increase exposure, clientele and business.

While Coronavirus has had a negative impact on traditional purchasing, online shopping is doing better than ever. Users are not only buying products, they’re searching out services, entertainment, and scratching that social itch.

An omni-channel retail marketing strategy (implementing several online avenues for customers to browse your services and/or products with a cohesive customer experience) will yield a greater benefit to your bottom line.

As always, in order to stand out among competitors, your brand needs to have unique representation with a sound foundation. Online users strongly value brand image and identity, ease of functionality and social media activity.

A few things that should be considered when embracing your omni-channel approach are:

  • Exposure Online
  • The Right Software
  • Social Media Networking
  • Getting & Keeping Followers
Omni-channel digital marketing
EXPOSURE ONLINE

Whether you are looking to sell a product or a service, the most important way to transition your small business to reach an online audience, is with a professional mobile-first website that delivers. Accompanying social media accounts, apps and printed materials with consistent branding and messaging will create a successful omni-channel marketing approach.

Custom & Innovative UI/UX Design

A distinctive design and professional brand will help to solidify a customer base and increase your return on investment. Consumers rely on the brand image of your site to be unique, consistent, concise and attractive. Your brand speaks to your audience and if you don’t take the time to develop something inspiring, you will lose users.

Quality Content

When gathering and writing content, be sure to take the time and effort to properly and thoroughly describe your business and its services. Remember that search engine robots read the text on your site in order to get to know your business. It is imperative that your copy use terms and syntax particular to your industry in order to improve your chances of being found online via organic search engine optimization.

Easily Maintained In-House

Your website, ecommerce store and/or app should incorporate seamless functionality for ease of maintenance so that you can concentrate on your passion rather than struggling with poor design.

Responsive Custom Web Design
Maintain Your Own Content
THE RIGHT SOFTWARE

In order to fully flesh out a digital marketing campaign, the right software is necessary so that you get the most out of your investment. Depending on the size and existing budget of your business, you may choose to implement your omni-channel strategy in phases.

Content Management System

The CMS best suited to your company will depend on the functionality needed both internally and externally. Software is tailored to the specifications of different clients and in most cases, there is a solution out there that will fit your needs. Whatever option is chosen, analytics and reports are necessary to help you gauge where your site needs improvement or enhancement in order to increase profit.

Integrations

It’s extremely important to consider any existing requirements before ascertaining the best platform to build your website. For example, if you need an ecommerce site and want to use the same payment processor as your brick and mortar storefront, that can help to wildly narrow your choices and facilitate management of your inventory and sales. If you want your online forms to automatically add users to certain newsletter subscriber groups in order to reduce the time invested, there are out of the box integrations which can ease this.

SOCIAL MEDIA NETWORK

Social media platforms may be our best option for networking in the future. It has become a legitimate and respected avenue for marketing. With almost half of today’s buyers searching for products/services via social media, now is the time to take advantage of these marketing channels for greater exposure.

Facebook

FB has 1.13 billion daily active users and is intended for connecting with friends. When friend’s comment and like (or even better – love) your posts, they stay active on timelines which could allow for a longer period of exposure. The FB audience is more advanced in age than Instagram, so you are reaching a different demographic. FB can be used to promote your brand, market your services and to sell your products.

Instagram

Instagram also enables your business to promote its brand as well as market its services and products. IG has 500 million monthly active users and has better statics in engagement and sharing than FB. Users follow businesses and pages that are not friends and they expect to see your business post to tout success or products via this avenue.

LinkedIn

LinkedIn is an outlet for professional networking and the perfect platform for posting articles and business updates in order to retain industry relationships. Staying active on LinkedIn encourages collaborative projects with complimentary businesses.

How to Get Followers
GETTING & KEEPING FOLLOWERS

Consistent and relevant content that is reliably posted creates a relationship with the consumer that builds loyalty.

Getting People to Follow You
Subscribers

Compiling subscriber lists from users that have opted in to receive your digital communications is the first step. More importantly is the need to develop consistent email marketing campaigns that continually spur involvement from your subscribers. This avenue opens doors to increased exposure with which to market sales promotions.

Personalized Communication

Paying attention to specific consumer needs and creating a personalized communication through social media and website customer groups will help to boost participation. Consumers want to feel that they are special, and your communication should make them feel first and foremost, that they have been considered.

Consumer Engagement

Boost your clientele by incorporating subscriptions, reviews and writing blog posts that allow for comments. Create newsletter campaigns with eye-catching graphics to bring users back to your site. When needed, chats and support options can be integrated into your website to help assist users in order to ensure a positive customer experience.

Basically it all comes down to the fact that UI/UX design which is bulky, hard to manage and difficult to navigate will result in a high bounce rate for your site.

If you want customers to engage and interact with your business online, it is absolutely essential to invest in a solid brand image, responsive website and omni-channel experience which will create the foundation for success in this new normal.

Simon Cooke, managing director of full-service digital agency BozBoz, states it succinctly when he says, “The point is, what you do now will set your business up for stability and success in the future.”

More people than ever are online at home. Take advantage and contact us to begin developing your new brand, website and omni-channel marketing plan today!

Chrysalis Salon Santa Fe
Chrysalis Salon Santa Fe

Chrysalis Salon

SIMPLE CAN BE BOLD

Softshell Design partnered with TrafficDeveloper on this project. After eight years, Rick came to us asking for a hip and simple site that would appeal to a younger generation. The new site’s responsive design enable it to be accessed on mobile and with the ability to book appointments integrated, Chrysalis has refreshed their image and brand.

 
 
 
Softshell Design Website Design
design
Softshell Design Website Production
production
SERVICES
Chrysalis Salon Santa Fe
Chrysalis Santa Fe Phone

The minimalistic design mimics the energy and vividness of the salon and invites customers to experience their extensive beauty services.

Full Case Story Coming Soon
ANEW Found
ANEW Found

ANEW

ANEW NEEDED A SIMPLER WAY TO PRESENT ITS SERVICES

Softshell Design worked with partner, J9 Design to create this new site that would translate ANEW’s mission, vision and services clearly to prospective clients. Incorporated video made in-house and reorganizing the content makes their new presence easy to use and more accessible.

Softshell Design Website Design
design
Softshell Design Website Production
production
Softshell Design Website Marketing
marketing
Softshell Design Website Software Implementation
software
Softshell Design Website Social Media Integration
social
SERVICES

ANEW Found
ANEW Found

The responsive design enhancements increased conversions & improved the mobile experience

Full Case Story Coming Soon
CHRISTUS St. Vincent Regional Hospital
CHRISTUS St. Vincent Regional Hospital

CHRISTUS St. Vincent Regional Hospital

ST. VINCENT REFRESHENS ITS BRAND TO PREPARE FOR A NEW ERA

We have worked with CHRISTUS St. Vincent for over six years now. We help them manage and design their intranet in Ektron as well as their public site in SiteCore. In the constantly changing world of healthcare, this client keeps us on our toes.

Softshell Design Website Design
design
Softshell Design Website Production
production
Softshell Design Website Marketing
marketing
Softshell Design Website Software Implementation
software
Softshell Design Website Social Media Integration
social
SERVICES

CHRISTUS St. Vincent Desktop
CHRISTUS St. Vincent Handheld

A fresh design allows CHRISTUS St. Vincent to compete with new local health facilities.

Full Case Story Coming Soon
The American Welding Society Learning Department
The American Welding Society Learning Department

The American Welding Society

EXPANDING WELDING ONLINE EDUCATION

This was our second time redesigning the American Welding Society Learning site. Over the past seven years Softshell Design has been working with AWS to increase the online exposure of their education offerings through omni-channel marketing. By integrating a blog, newsletter, glossary and podcast resources, the education department quickly gained a wide audience of users.

AWS Learning is your one-stop resource for welding education. Our comprehensive catalog of educational materials are specifically designed to help you achieve your welding career goals.

Softshell Design Website Design
design
Softshell Design Website Production
production
Softshell Design Website Marketing
marketing
Softshell Design Website Software Implementation
software
Softshell Design Website Social Media Integration
social
SERVICES

American Welding Society Learning Desktop
American Welding Society Handheld

The combination of software integration,  fresh blog & educational content, and social media feeds quickly made AWS Learning a valuable resource for all welding students online.

Full Case Story Coming Soon
Criden & Love, P.A.
Criden & Love, P.A.

Criden & Love

BRANDING REFRESH

Criden & Love came to Softshell Design needing a redesign for their existing website. Our custom-tailored design helped to elevate Criden & Love’s web presence with a professional brand specific to their Miami firm. Their renewed look & feel accurately portrays the expert level of litigation and dedication provided by the firm.

Criden & Love, P.A. is a leading national law firm that focuses on antitrust, consumer fraud, securities, class actions and complex commercial litigation. For over 25 years, they have successfully pursued litigation to compensate our clients.

 
 
 
Softshell Design Website Design
design
Softshell Design Website Production
production
SERVICES

Criden & Love Desktop Site
Criden & Love Mobile Site

Exceptional & accessible design coupled with ease of maintenance.

design solutions
ADA Compliance
Criden & Love Focus
Content is accessible to the blind, deaf, and those who must navigate by voice or with screen readers.
Following WCAG 2.0 guidelines set forth by the World Wide Web Consortium (W3C), Softshell worked to make Criden & Love’s site compliant under The Americans with Disabilities Act (ADA).
  • buttons / links are highlighted on focus
  • text alternatives for all non-text content
  • functionality is keyboard accessible
  • elements are distinguishable
  • and more
Criden & Love Text Alternatives
Criden & Love Distinguish colors
Criden & Love Keyboard Accessible
production solutions
website maintenance
Criden and Love Practice Areas
Maintaining professionals for Criden and Love
Admin maintenance allows Criden & Love to easily update their site independently.
Ability to edit & add case profiles, people and practice areas.
  • move cases from current to results
  • add and remove cases from practice areas
  • update professionals
  • repository of contact form submissions
Criden and Love Sample Cases

The Language House

NEW DESIGN AFTER 7 YEARS!

We were so ready to make this happen for The Language House. Softshell Design created a sleek custom design for them updating their brand which enabled TLH to challenge competitors, regain its contemporary feel, and expand its audience to younger users on mobile.

The Language House is an internationally recognized, American owned, 4-week, fully accredited and externally monitored teacher training course that will give you the skills and qualifications needed to make it as an English teacher.

Softshell Design Website Design
design
Softshell Design Website Production
production
Softshell Design Website Marketing
marketing
Softshell Design Website Software Implementation
software
Softshell Design Website Social Media Integration
social
SERVICES

The Language House Homepage
The Language House Phone Screenshot

The responsive design enhancements increased conversions & improved the mobile experience

design & production solutions
ease of navigation
Ease of Navigation Example 1
Tiered menus, animations & iconography help users find what they need – fast.
Icons improve readability, bridge language gaps, add graphic interest & look pretty cool too. Animated banners highlight important information.
  • multiple level navigation structure
  • animated call-to-action banners
  • reorganization of content
  • iconography
Ease of Navigation Example 2
The Language House Icon Bar
The Language House Icons
marketing solutions
campaign strategies
Marketing Solution Example 1
Marketing Graduates for The Language House
A network of graduates that have gone through the same thing, what could be better for people new to Prague & TLH?
Helping to develop marketing strategies so that your product sells.
  • market past graduate community
  • share graduate stories as student resource
  • open communication between past graduates
    & current students
Marketing Solutions Example 2
software solutions
boost functionality
YouTube
YouTube

All videos are served by YouTube which enables increased exposure for a growing video library and lighter server loads

Gravity Forms
Gravity Forms

Application entries stored in a trusted & protected environment along with GDPR compliance & encrypted forms made working with Gravity Forms a no-brainer

MailChimp
MailChimp

MailChimp allows TLH to correspond with users by creating email sales and promotion campaigns which help to inform prospective students

social media solutions
custom instagram feed
Instagram Feed