About Us

Softshell Design is a boutique web firm dedicated to providing professional & custom web and print solutions for our clients.

Partner with us.

Award-Winning Design Meets the Functional Website

Softshell Design, LLC. has been in business for over 15 years now. We are located in Palmetto Bay, Florida (south of Miami), and work with businesses across the United States. With over thirty years of combined experience, our ability to refine, redesign and rework your website is unquestionable.

We take the time and effort to evaluate a project’s scope before commencement, which enables us to work together seamlessly. We give you realistic timelines and reliable service. It is the combination of our efforts that will produce a brand new site that both our firms can be proud of.

Jessica Santa-Cruz


Jessica is an award winning designer that has been developing websites for over twenty years. She graduated cum laude from SUNY New Paltz, in New York, with a Bachelor of Arts degree in Graphic Design.

Jessica now resides in Palmetto Bay, Florida. She adores her husband, Ivan, and two children, Lucas & Eva. She spends her spare time cooking, playing with her kids, gardening, biking and drawing.

Jessica Santa-Cruz (Owner)

Iconova Design


Iconova Design is a digital design and development studio.

From sunny California they help companies find their voice and create tailored websites. At Iconova Design, they unite skills to help small businesses thrive. They believe in the power of design and assisting hard-working entrepreneurs that serve our community.

Iconova Design

J9 Design


J9design provides both web and print design for local and national clients. Janine Pearson’s diverse skills and over 25 years of experience ensures intelligent and creative solutions for each design project.

Janine’s design work has received numerous design awards, has been featured in GraphicDesign:USA, and has been published in Logolounge and LogoWorld.




Trafficdeveloper is a full service SEO and web design and development firm serving clients throughout the US. We have over 20 years experience building successful online businesses that make money on the web.

Trafficdeveloper has since evolved into a one-stop-shop-and the only full-service web development company that is entirely committed to making your business successful.


seven heads are better than one

Geeksharks Collective

Softshell Design has just joined forces with our industry friends to create the Geeksharks collective!

We’re a close-knit team of professionals who frequently collaborate on a multitude of projects. Our skills cover a wide array of tech and design disciplines (stacks), in Europe and the US, for clients of all sizes. If your team is in need of support or advice, chances are high that Geeksharks can deliver.

Strength In Numbers

As business owners ourselves, we love the independence of running small talented teams. We are all very lucky that we’re good at what we do, and doubly lucky to have found some great clients over the years. That said however, it’s a big tech world out there and there is no way any one of us on our own can muster all the skills needed by our clients.

We wound up working together all the time, and from those collaborations came this, Geeksharks. A great way for our teams to present themselves as one.