TATE's Comics Case Study

TATE’S Comics


We were so excited and honored to be a part of this redesign. Softshell Design crafted a fun, yet professional custom design for TATE’S Comics website refreshing their brand and modernizing the web experience. The new site design features the commissioned artwork created for the comic store over the years – giving visitors a taste of the unique and special culture of this geek mecca megastore.

Softshell Design Website Design
Softshell Design Website Production
Softshell Design Website Marketing
Softshell Design Website Software Implementation

TATES Comics Design Desktop
TATES Design Mobile

Artwork and rebranding help to make the website an extension of TATE’S culture. Informative, Archival and Fun, the site is a resource for fans.

design & production solutions
brand refresh
TATE'S Custom Commissioned Art
An essential part to TATE’S refreshed brand is the custom artwork commissioned from local artists through the years.
The culture of TATE’s revolves around the community and its patrons. TATE’s considers its customers in all aspects of the business, whether it be the comics and toys they bring in, galleries they exhibit or events they host.
Artists from South Florida have worked with TATE’S to provide custom illustrations and graphics for t-shirts, patches, posters, marketing materials and more. The local creatives are a huge part of TATE’s culture, which made it a no-brainer to include this art throughout the site.
  • custom graphics show the uniqueness of TATE’S
  • support of local artists exhibits TATE’S emphasis on community
  • commissioned illustrations are used to ease navigation – added bonus!
  • simple and clean lines keep TATE’S brand rooted in the simplicity reminiscent of comic design and art
TATES Newsletter SignUp and Testimonial Formatting Example
TATE'S Branding Refresh Includes Artwork
Using Custom Graphics to Help with Navigation
TATES Color Palette
TATES Custom Art Archie's style
marketing solutions
making conversions via forms, archives & gift certificates
TATES - Your Pop Culture Destination
Illustration of Amanda and Tate of TATE's Comics
Our goal with the TATE’S Comics website is to bring people into the store. The marketing components work to tease and entice the viewer into visiting the brick and mortar location.
Heaps of archives help to show visitors the longstanding reputation of TATE’S. These archives tell the history of the store and its events as well as highlighting the local regulars and celebrities that frequent the store. Awards and Press mentions speak for themselves.
TATE’S Staff work hard to update the site every week to showcase the New & Notable Comics and Staff Picks. This fresh content exhibits the breadth of comics + toys on the shelves.
  • slideshows of the store show the expansive floor
  • organization of posts gives exposure to inventory
  • staff picks highlight unique finds in stock
  • contact forms enable visitors to easily reach out
  • notable comics give a peek into the weekly haul
  • purchase of gift certificates through SquareSpace
  • galleries of store events & past expansions
  • press & award archives
Staff Picks Notable Comics and Announcements
TATE'S Offers Gift Certificate for Purchase
TATE'S Archives
software solutions
boost functionality

All videos are served by YouTube which enables increased exposure for a growing video library and lighter server loads


Linking to a SquareSpace shop was the easiest way for TATE’S to sell their gift certificates and give their customers a safe/trusted payment gateway.

Mad Mimi Email Marketing
Mad Mimi

Mad Mimi allows TATE’S to create weekly newsletters that notify subscribers of sales, promotion, events, comics and new toys in stock.

Avada Forms
Avada Forms

The Avada theme offers form functionality out-of-the-box. This enables TATE’S to have a repository of all submissions within the WordPress admin.