Santa Fe Hydes
Stephen Murphy came to us with a quality product and his own distinguished background in fashion design! We jumped at the chance to work with him and create a sleek new brand for his custom line of leather goods. Softshell Design partnered with Trafficdeveloper to create a clean logo, color palette, fonts, imagery and website as part of their branding package. We collaborated with Iconova Design for the design & development of this project.
- elegant hues & natural textures
- clean design accentuates products
- simple shapes mimic the flagship product & brand core
- Shopify ecommerce simplifies shopping
- messaging speaks of the custom manufacturing process to exhibit the quality and character of the bag and garments
- subtle textures evoke the artisanal quality of the products
- neutral tones provide a subtle backdrop for the unique dyes
- bullseye imagery works as a functional and graphic element to tie together the foundations of this line and forward the brand feel
The Shopify platform makes selling online easy so that we can concentrate on branding and creating a unique design for your business. Shopify hosts your site so that PCI compliance rests in their hands. Shopify payments simplifies the configuration of your financials.
Shopify also allows your business to grow over time. With a simple first implementation to establish a brand and product awareness, this website enabled Stephen to showcase his leather goods to the world. As the business expands, Shopify offers many add ons which can also expand the functionality of the site as is needed.