Category: Web Design & Production

The Little Farm Miami Website Design & Development
The Little Farm Miami

The Little Farm

NEW WEBSITE FOR NEW OWNERS

The Little Farm was working with an outdated website they inherited upon purchasing the farm. Softshell Design worked its magic and rebranded the business with a custom-crafted website design. The new site portrays a contemporary, yet vintage aesthetic. The site markets their agri-education model as well as the various attractions, events and experiences now available.

Softshell Design works with talented partners in the industry to bring their projects to fruition. For The Little Farm, Iconova Design was contracted by Softshell to assist with the design and development of this project.
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Softshell Design Website Design
design
Softshell Design Website Production
production
Softshell Design Website Marketing
marketing
Softshell Design Website Software Implementation
software
Softshell Design Website Social Media Integration
social
SERVICES

The Little Farm Website on Desktop
The Little Farm on Mobile Devices

A rebrand of The Little Farm uses images, textures, drawings & an expanded navigation to promote hands-on experiences

design & production solutions
brand development
The Little Farm Brand and Web Development
The Little Farm needed a brand update when the new owners took over.
The backbone of the new brand strategy included imagery, graphics and messaging which promotes the farm’s hands-on agri-education model. The use of these assets prompts users to come to the farm to see and touch for themselves.
  • muted color palette
  • textures you’ll find on the farm
  • hand drawn illustrations
  • imagery with hands
  • hand written font
  • interactive learning components
  • floating “Buy Tickets” button
The Little Farm Rebrand
The Little Farm Illustrations
The Little Farm Color Palette
marketing solutions
campaign strategies
The Little Farm Marketing Branding Elements
The new attractions and annual events are the biggest draws to the new & improved farm.
The Little Farm Marketing Pumpkin Patch Event
We reorganized the menu structure to outline all the various events giving them more exposure and strengthening the SEO with a targeted focus for each page.
Softshell worked with the farm owners to strategize and create pages that would market their annual events all year around in an effort to  boost visitor attendance when the time is right.
Softshell helps to develop marketing strategies so that you attain your objectives.
  • dedicated annual event pages
  • “On the Farm” menu highlights attractions
  • an upcoming events section allows the Farm to easily create pages marketing their unique offerings
The Little Farm Upcoming Events
software solutions
boost functionality
FareHarbor
FareHarbor

This online booking solution allows for tickets to be sold online. The system allows The Little Farm to manage their event, attractions and field trip patrons.

Gravity Forms
Gravity Forms

Contact form entries stored in a trusted & protected environment along with GDPR compliance & encryption made working with Gravity Forms a no-brainer

MailChimp
MailChimp

MailChimp allows TLF to correspond with visitors by creating email updates and promotion campaigns which help to inform prospective families

social media solutions
social graphics & post template
The Little Farm Facebook graphics and Instagram Story Template
The Little Farm Social Media Icons
Brand consistency across platforms furthers brand recognition and loyalty.
Softshell created social media graphics, icons and templates using the same colors, fonts and elements of the website to reinforce The Little Farm’s mission.
Branded post and story templates enable The Little Farm to easily create posts using an online graphic authoring software. These branded posts build a feed that is professional and entices visitors to come and see the farm for themselves.
Softshell develops online strategies to help your business attain its objectives.
  • facebook and instagram main graphics & icons
  • instagram story templates and icons
  • square post template to make announcements
  • square post templates to market events & attractions
The Little Farm Instagram Branded Feed
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TATE'S Comics Website and Updated Branding
TATE's Comics Case Study

TATE’S Comics

NEW DESIGN AFTER 10 YEARS!

We were so excited and honored to be a part of this redesign. Softshell Design crafted a fun, yet professional custom design for TATE’S Comics website refreshing their brand and modernizing the web experience. The new site design features the commissioned artwork created for the comic store over the years – giving visitors a taste of the unique and special culture of this geek mecca megastore.

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Softshell Design Website Design
design
Softshell Design Website Production
production
Softshell Design Website Marketing
marketing
Softshell Design Website Software Implementation
software
SERVICES

TATES Comics Design Desktop
TATES Design Mobile

Artwork and rebranding help to make the website an extension of TATE’S culture. Informative, Archival and Fun, the site is a resource for fans.

design & production solutions
brand refresh
TATE'S Custom Commissioned Art
An essential part to TATE’S refreshed brand is the custom artwork commissioned from local artists through the years.
The culture of TATE’s revolves around the community and its patrons. TATE’s considers its customers in all aspects of the business, whether it be the comics and toys they bring in, galleries they exhibit or events they host.
Artists from South Florida have worked with TATE’S to provide custom illustrations and graphics for t-shirts, patches, posters, marketing materials and more. The local creatives are a huge part of TATE’s culture, which made it a no-brainer to include this art throughout the site.
  • custom graphics show the uniqueness of TATE’S
  • support of local artists exhibits TATE’S emphasis on community
  • commissioned illustrations are used to ease navigation – added bonus!
  • simple and clean lines keep TATE’S brand rooted in the simplicity reminiscent of comic design and art
TATES Newsletter SignUp and Testimonial Formatting Example
TATE'S Branding Refresh Includes Artwork
Using Custom Graphics to Help with Navigation
TATES Color Palette
TATES Custom Art Archie's style
marketing solutions
making conversions via forms, archives & gift certificates
TATES - Your Pop Culture Destination
Illustration of Amanda and Tate of TATE's Comics
Our goal with the TATE’S Comics website is to bring people into the store. The marketing components work to tease and entice the viewer into visiting the brick and mortar location.
Heaps of archives help to show visitors the longstanding reputation of TATE’S. These archives tell the history of the store and its events as well as highlighting the local regulars and celebrities that frequent the store. Awards and Press mentions speak for themselves.
TATE’S Staff work hard to update the site every week to showcase the New & Notable Comics and Staff Picks. This fresh content exhibits the breadth of comics + toys on the shelves.
  • slideshows of the store show the expansive floor
  • organization of posts gives exposure to inventory
  • staff picks highlight unique finds in stock
  • contact forms enable visitors to easily reach out
  • notable comics give a peek into the weekly haul
  • purchase of gift certificates through SquareSpace
  • galleries of store events & past expansions
  • press & award archives
Staff Picks Notable Comics and Announcements
TATE'S Offers Gift Certificate for Purchase
TATE'S Archives
software solutions
boost functionality
YouTube
YouTube

All videos are served by YouTube which enables increased exposure for a growing video library and lighter server loads

SquareSpace
SquareSpace

Linking to a SquareSpace shop was the easiest way for TATE’S to sell their gift certificates and give their customers a safe/trusted payment gateway.

Mad Mimi Email Marketing
Mad Mimi

Mad Mimi allows TATE’S to create weekly newsletters that notify subscribers of sales, promotion, events, comics and new toys in stock.

Avada Forms
Avada Forms

The Avada theme offers form functionality out-of-the-box. This enables TATE’S to have a repository of all submissions within the WordPress admin.

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